Last week was the final of the first annual Health Net Cup tournament dedicated to senior fitness. Organized and sponsored by Health Net, one of the largest healthcare providers in America’s northeast, the tournament gathered over 600 Connecticut seniors from across the state, challenging them to a Wii Sports bowling face-off.
Health Net was generous in donating a Wii consolei to each of the 90 senior centres that participated in the competition. The organizers’ goal was to promote ongoing healthy lifestyles and wellness in the senior community. Read More...
"We are very excited that the tournament has grown to be so popular," said Katy Zalinsky, General Segment Manager, Government Programs at Health Net in a news release. "It's a great activity where seniors can socialize with each other and get some exercise."
Instead of wooden lanes and pins, seniors hit the virtual lanes using Nintendo's Wii Sports software. The rules of the tournament were the same as in regular bowling, with each team bowling two games and the winner advancing on a ‘knockout’ basis, with the eventual Cup Final battled out among four regional winners. Torrington, Connecticut’s “Lightning Strikes” team from Sullivan Senior Center won first place at the event last Friday.
Participant response was overwhelmingly positive, with senior centers directors and tournament participants requesting that Health Net make it an annual event. As a result, the Connecticut Health Net Cup tournament will continue in January 2009. Health Net expects to eventually spread the tournament format across the United States.
Today notably marks the Nintendo Wii console and Wii Sports game’s second anniversary on North American shelves.