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Gamification Brings Play to the Everyday

The Gamification Summit LogoGaming outside of the traditional confines of entertainment is growing in acceptance and, as we’ve reported on Game Forward, is regularly breaking into new areas. Whether you are talking about serious games or the newer concept of “gamification,” integrating games into every day life can lead to a major boost in user engagement and interest.

The new concept was the subject of the first-ever Gamification Summit, held in San Francisco from January 20-21, 2011, and is fast becoming a new must in marketing. The Summit introduced a sold-out crowd to how “game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition.” Read More...